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If a national newspaper tells you there are Weapons of Mass Destruction in Iraq and there aren’t, don’t parrot the paper’s reporting in your own conversations with friends. If 24 hour cable channels keep giving you exit poll data designed to fit a pre-determined notion of the outcome, wait to watch what happened until the polls close and there is a representative sample of real returns. For a public that appears to hunger for change this election season to see any meaningful change in the way this election is covered, it has to start holding the media accountable for getting the story wrong.